Are Kia Souls driven exclusively by old people?

Kinja'd!!! "KingT- 60% of the time, it works every time" (kngt)
07/24/2020 at 10:33 • Filed to: Kia, kia soul

Kinja'd!!!1 Kinja'd!!! 36

Never seen a younger person in one. Is it because there is no Scion xB now?

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Also, how the hell is this thing an “SUV/Crossover” ?

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DISCUSSION (36)


Kinja'd!!! Who is the Leader - 404 / Blog No Longer Available > KingT- 60% of the time, it works every time
07/24/2020 at 10:36

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I remember posting about it not too long ago because Motortrend determined it was the best “ compact S UV” you can buy (not a CUV somehow). Surprise, the hatchback is the best CUV you can buy! What a surprise!

But yes, it is obviously a conventional upright hatchback and yes they are driven by people who want something easy to get in and out of that is cheap and reliable. I see a lot of young to middle age professional women driving them and not many men at all. 


Kinja'd!!! This is what we'll show whenever you publish anything on Kinja: > KingT- 60% of the time, it works every time
07/24/2020 at 10:36

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My previous neighbor was a Millennial (and a hipster douche fwiw )  who  drove a red Soul. 100% convinced he bought it because the hamsters told him to.


Kinja'd!!! dogisbadob > KingT- 60% of the time, it works every time
07/24/2020 at 10:47

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They got rid of the brite green and the huge sunroof :(


Kinja'd!!! MonkeePuzzle > KingT- 60% of the time, it works every time
07/24/2020 at 10:48

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no

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Kinja'd!!! nermal > KingT- 60% of the time, it works every time
07/24/2020 at 10:50

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C ars designed as entry level options for young people inadvertently make great old people cars. Cheap, simple, just the right height so you don’t hurt your back getting in or out. 


Kinja'd!!! Nibby > KingT- 60% of the time, it works every time
07/24/2020 at 10:50

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i had a coworker in his 20s with one... he was a trump supporter though


Kinja'd!!! Darkbrador > KingT- 60% of the time, it works every time
07/24/2020 at 10:53

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I like the Soul, I found it to be refreshingly unpretentious . Not too much of an angry styling, no big wheels, no cladding or fake outdoorsy bullshit. T he turbo model seems to be fairly zippy , and here again, not pretending to be a Nordschleife record contender. Just a practical easy and fun car.

I must be getting old ... 


Kinja'd!!! SBA Thanks You For All The Fish > KingT- 60% of the time, it works every time
07/24/2020 at 10:53

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Hamsters...


Kinja'd!!! gmporschenut also a fan of hondas > KingT- 60% of the time, it works every time
07/24/2020 at 10:56

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I would add  chr as well


Kinja'd!!! Ash78, voting early and often > KingT- 60% of the time, it works every time
07/24/2020 at 10:57

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Just like the Honda Element used to be, I see a very even mix of young people and old people. Those of us in the middle usually need more space.

As much as people like to pretend otherwise, cars that appeal to 20-somethings also tend to appeal to 60-somethings. This has never been more true than today, since crossovers (with their hip-and-back-friendly ride heights) are popular with everyone.

I’m more amazed at how the Audi Q3 is 100% kids and the Q5 is 100% elderly in my area. Same with HR-V vs CR-V, and X1 vs X3.


Kinja'd!!! Snuze: Needs another Swede > KingT- 60% of the time, it works every time
07/24/2020 at 10:58

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My 20 y/o cousin drives a Soul. M y coworker (middle aged guy) has recently been driving his 17 y/o daughters Soul because it gets better gas mileage than his other car.


Kinja'd!!! KingT- 60% of the time, it works every time > Nibby
07/24/2020 at 11:00

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He’s just a Boomer at heart


Kinja'd!!! Captain of the Enterprise > KingT- 60% of the time, it works every time
07/24/2020 at 11:17

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My dad had two basically because they were easy to get in and out of because of the seat height. 


Kinja'd!!! WasGTIthenGTOthenNOVAnowbacktoGTI > Who is the Leader - 404 / Blog No Longer Available
07/24/2020 at 11:19

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In that case, my GTI is the best compact SUV you can buy, and I’ll fight anyone that thinks a Soul is better......

That said, the Soul is the perfect boomer mobile. Cheap, simple, reliable (i think?), easy to get in and out, boring.


Kinja'd!!! WasGTIthenGTOthenNOVAnowbacktoGTI > nermal
07/24/2020 at 11:21

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Exactly, see: Honda Element, Honda Fit, Scion B oxy T hingy, etc....


Kinja'd!!! smobgirl > KingT- 60% of the time, it works every time
07/24/2020 at 11:30

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Nope. My sister has had one since 2011, shes mid-30s. I guess she wanted a Cube until she drove it and then got the other funky new thing on the market.


Kinja'd!!! Brickman > KingT- 60% of the time, it works every time
07/24/2020 at 11:42

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Called an SUV probably because insurance rates are cheaper than hatchbacks?  IDK if that is true


Kinja'd!!! Who is the Leader - 404 / Blog No Longer Available > WasGTIthenGTOthenNOVAnowbacktoGTI
07/24/2020 at 11:45

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The Soul isn’t boring, it just isn’t in retesting. It has a mildly amusing cutesy aesthetic that makes it approachable, inoffensive, and basically gives you permission to have fun without caring too much about what others think.

The GTI is more low slung than the Soul. It follows the upright cube design common in kei cars where every inch counts but upsizes it to a scale usable to Americans. I've been in both and the sould is more of a compact utility vehicle than the GTI, but neither are a crossover. 


Kinja'd!!! ITA97, now with more Jag @ opposite-lock.com > KingT- 60% of the time, it works every time
07/24/2020 at 11:53

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I have some friends in their late 30s with one, but that's not exactly young.


Kinja'd!!! Shift24 > KingT- 60% of the time, it works every time
07/24/2020 at 12:04

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Ill be straight with this the soul is for fat or older or both who can’t step up into an SUV but want to sit up higher and don’t want/afford a minivan

That or some really bad teenage/college student driver that thought it was cute or was the only car their parents would buy.

There is absolutely no in-between with this shit stain of a car


Kinja'd!!! HammerheadFistpunch > MonkeePuzzle
07/24/2020 at 12:06

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Also driven by mutated hamsters raised exclusively on Jersey shore reruns. Got it


Kinja'd!!! stuckMTB > KingT- 60% of the time, it works every time
07/24/2020 at 12:08

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I’m always happy to get one of these as a cheap rental. They’re usually pretty well equipped and drive well enough. I don’t think I would ever buy one though!


Kinja'd!!! WasGTIthenGTOthenNOVAnowbacktoGTI > Who is the Leader - 404 / Blog No Longer Available
07/24/2020 at 12:18

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Fair. Nothing is technically boring if you’re caning it on a back road...... Or jumping railroad tracks in it.


Kinja'd!!! Kiltedpadre > KingT- 60% of the time, it works every time
07/24/2020 at 12:27

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I see quite a few younger people driving them, but always the previous body style. New ones are always driven by old people.

I’m convinced grandparents by them new then hand them off to their grandkids as their first car when they turn in their license because they just can’t see well enough to drive anymore.


Kinja'd!!! MKULTRA1982(ConCrustyBrick) > Darkbrador
07/24/2020 at 12:44

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Have you seen the new generation/facelift?

I agree they were unpretentious and cute, even if they did kind of suck (asked a few people who owned them, all older women)

Now they look  like this:

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Kinja'd!!! ranwhenparked > KingT- 60% of the time, it works every time
07/24/2020 at 13:33

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Not all of them, but most of them are, yes. Old people like them because they’re inexpensive, fuel efficient, easy to park, and the high roof and high seating position make them so easy to get in and out of, you know.

The fact that they do have a certain style about them probably helps, too, nobody wants to feel like they’re driving around in a road going chai rlift (seriously, why the hell are those things so ugly? There’s probably a business there selling ones that can be customized to blend into the decor of people’s houses, especially for more affluent older folks who still care about that sort of thing) .

I’d say the xB and PT Cruiser being dead are indeed a major boon to the Soul, since its target market also loved both of them. 


Kinja'd!!! ranwhenparked > nermal
07/24/2020 at 13:54

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Yep, and you can’t sell a young person an “old man’s car” (most young people, anyway, I drove a Cadillac Fleetwood when I was 21, and a Grand Marquis at 25 ), but you absolutely can sell an old person a “young person car” - its even easier with the current generation of elderly consumers, since the Baby Boomers have been particularly  obsessed with desperately clinging to any appearance of youth for decades. Their parents didn’t care as much about looking old when they actually got old. 


Kinja'd!!! ranwhenparked > Brickman
07/24/2020 at 13:57

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The EPA classes it as a “small station wagon” - calling it an SUV is strictly a marketing move on Kia’s part, since anything that isn’t an SUV or a CUV is basically showroom poison in this day and age. 


Kinja'd!!! ranwhenparked > HammerheadFistpunch
07/24/2020 at 14:00

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And Michelle Wie , when she was being paid to, anyway.

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Kinja'd!!! Under_Score > nermal
07/24/2020 at 19:07

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NISSAN KICKS


Kinja'd!!! Steve in Manhattan > KingT- 60% of the time, it works every time
07/24/2020 at 22:07

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My best buddy since the 5th grade is 60, and they have TWO (one in FL, one in MD). Driven one - there are worse cars.


Kinja'd!!! SmugAardvark > KingT- 60% of the time, it works every time
07/25/2020 at 03:14

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Also, how the hell is this thing an “SUV/Crossover”?

To be fair, it’s about as good at off-roading as most other modern SUVs and crossovers...


Kinja'd!!! OUfan70 > Who is the Leader - 404 / Blog No Longer Available
07/25/2020 at 10:21

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I own one and turn 50 this year. I am a retired male that worked in the automotive industry for 30 years.

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Kinja'd!!! Who is the Leader - 404 / Blog No Longer Available > OUfan70
07/25/2020 at 13:22

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I definitely don't mean to insult you there. Just what I've noticed. I think it is quite a sharp looking design and I would own one in a heartbeat if they'd offer the good colors on the manual. 


Kinja'd!!! LJ909 > KingT- 60% of the time, it works every time
07/25/2020 at 21:39

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I think so. It was the same thing with both gens of the Scion Xb. Most of the shit that automakers made that targeted Millennials /Young people were almost exclusively bought and driven by the older crowd.


Kinja'd!!! Darkbrador > MKULTRA1982(ConCrustyBrick)
07/27/2020 at 09:16

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Ye s, there is a certain “stormtrooper” vibe to it.

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